Stroke NZ

As a modern and innovative organisation looking to the future, the Stroke Foundation wanted to refresh their brand to better reflect this and help build public understanding of the vital work they do. Informing this work was a full brand research project including the development of audience and organisaitonal models which informed the desired brand perception. The design is a step-change of their well loved logo with contrasting colours to symbolise the two sides of the brain and the life-changing effect a stroke can have. Internal and external focus testing confirmed the final logo choice.