Moxie’s work on the Real Estate Authority (REA) brand review included consumer research which highlighted the need for a new independent consumer brand focussed on educating and informing consumers, primarily through digital channels. Moxie worked on the development of the brand strategy, naming, logo design, visual identity and brand guidelines. We also designed printed collateral and online campaigns and worked closely with the REA team and their web partner to ensure brand cohesion across all channels.