Every year New Zealanders bin about 2.5 million tonnes of waste each — that’s over a tonne of rubbish per household. Product stewardship is about businesses taking responsibility for the products they make, sell and buy so they don’t end up in landfill. Our client, 3R, established the Product Stewardship Foundation a few years ago, but the concept is now a high priority for Aotearoa and they wanted a new visual identity to mark this shift.
