MTA is a membership organisation that delivers competitive advantage for members, peace of mind for motorists and a voice for the automotive industry. In 2022, the organisation was launching a new strategy — Driving Forward — recognising the global motor industry’s transition towards a cleaner, greener, quieter, and more efficient future. Moxie was asked to help MTA to bring its brand and visual identity in line with its strategic direction, positioning the network for the future.