Moxie is for good. We’re for high standards, ethical behaviour, repect, courtesy and good times. We’re fired up by contributing to the greater good so our world can become a kinder, fairer place and one that is sustainable now and for future generations.


So how does one tiny creative agency in a small country at bottom of the world make a difference? Because we have to. The time is now, and we have skills, commitment and belief that we can be part of the solution. As Anita Roddick famously said, “If you think you’re too small to have an impact, you’ve never been in bed with a mosquito!”

  • We work with like-minded others
  • We use our skills as visual communicators to help get key messages to the right audiences
  • We partner with other organisations that are making a difference
  • We take action where we can and how we can (practical hands-on, in kind, financial support and sponsorships, pro-bono)
  • We are working on our alignment with the Sustainable Development Goals and our over-all on-going business sustainability.


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Created by artist Olafur Eliasson and engineer Frederik Ottesen, Little Sun was launched at London’s Tate Modern in 2012. It is based on the founders’ belief in the power of sustainable light and energy to transform lives, especially lives of the more than a billion of us who live off-grid without access to electricity.


What started as a humble idea to create a small, portable solar lamp for people without electricity in Ethiopia is now a global project that has changed over a million lives through the incredible power of the sun. Light allows people to work, study, cook and socialise after nightfall. When light is easily available, people have safer and healthier lives with more opportunities.


Little Sun strengthens communities from the inside by creating local jobs and generating local profits through local partners. For every Little Sun product sold in an area with electricity, a partner or entrepreneur sells another in their part of the world at a fair, locally affordable price.


A work of art that works in life

Little Sun is a practical, portable solar LED lamp and a global social business that is spreading clean, affordable light in off-grid areas to people worldwide living without electricity. Many of these people have to use kerosene lanterns for light but they are toxic, unsafe and cause significant health problems. Using Little Sun instead means they can enjoy safe light at night. With Little Sun businesses can remain open, families can cook and share a meal together and children can study. And because sunlight is free, Little Sun saves off-grid users 90% over 2 years compared to buying kerosene.


Impact of Little Sun (at 31 December 2016)

  • 508,148 lamps sold worldwide
  • 1,224,850 lives changed off-grid
  • 600+ African entrepreneurs joined
  • 99,995 tonnes less Co2
  • $55,137,283 saved on energy expenses in off-grid households


Find out more


How you can help

Buy a Little Sun lamp and give light to someone who needs it. You’ll find there are many uses for yours —  take it to the beach or to festivals, use it for camping and hiking or to brighten your home, garden or balcony. They’re perfect to BBQ by or in emergencies to light your way. Kids love them! They also make very thoughtful corporate gifts. Most of all, let your friends and family know about Little Sun so they can give a little light too.


Cost per Little Sun Lamp: NZ$35
Postage and packing New Zealand: NZ$5


For larger quantities or postage rates outside New Zealand email us.




Moxie and Little Sun

Moxie is proud to be the NZ partner for Little Sun because we know that selling Little Sun lamps here helps light up dark places in Africa. Moxie shares Little Sun’s vision for a future in which the number of people without access to clean, sustainable energy will drop to zero. Like Little Sun, we believe passionately in aligning with the UN’s Sustainable Development Goals for improved health and education opportunities, gender equality and environmental sustainability.


Impact of our involvement

Our awareness-raising activities have included taking Little Sun to the Wellington Lux Festivals in 2015 and 2017, staging a flash mob, a pop-up exhibition and a night bike ride around the Wellington waterfront led by then Mayor, Celia Wade-Brown. We also created a Little Sun entry in the Cystic Fibrosis Christmas Tree Festival. In addition to helping us sell more than 1,000 Little Sun lamps in NZ, we’re delighted that our involvement has enabled:


  • A distributor selling Little Suns in the Solomon Islands in our own Pacific backyard
  • A distributor selling Little Suns in Swaziland
  • Lights for an off-grid school in Myanmar to help with after dark homework
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Copyright 2017 Moxie Communications, Wellington, New Zealand