OUR GOOD SIDE

Moxie is for good. We’re for high standards, ethical behaviour, repect, courtesy and good times. We’re fired up by contributing to the greater good so our world can become a kinder, fairer place and one that is sustainable now and for future generations.

So how does one tiny creative agency in a small country at bottom of the world make a difference? Because we have to. The time is now, and we have skills, commitment and belief that we can be part of the solution. As Anita Roddick famously said, “If you think you’re too small to have an impact, you’ve never been in bed with a mosquito!”

We work with like-minded others
We use our skills as visual communicators to help get key messages to the right audiences
We partner with other organisations that are making a difference
We take action where we can and how we can (practical hands-on, in kind, financial support and sponsorships, pro-bono)
We are working on our alignment with the Sustainable Development Goals and our over-all on-going business sustainability.

UN’S SUSTAINABLE DEVELOPMENT GOALS

This is quite challenging for a small service provider. There are 17 Sustainable Development Goals (SDGs) after all! In our SDG thinking, we have been careful to evaluate how action towards one goal affects any of the others so that our good intentions don’t inadvertently have a negative impact in another area.

GOAL 3: GOOD HEALTH AND WELL-BEING

We can’t contribute to good health and wellbeing in the wider context, but we can and aspire to be a good employer who considers and promotes good health and well-being across our small team, particularly taking into account work-life balance and family needs.

GOAL 5: GENDER EQUALITY AND WOMEN'S EMPOWERMENT

As an agency with an all female management team this is a cause that is dear to our hearts. What are doing about it?

As individuals: we lead by example, we mentor, we encourage, we don’t accept injustice, we treat people equally.
As a team: we work with government agencies and policy makers, NGOs and charities with the leverage to bring about change.
As activists: we belong to organisations like the National Council of Women of NZ and we are working on our own Equal Now Campaign for 2019 to keep the spotlight on the issues after the success of the Suffrage 125 year.

GOAL 08: DECENT WORK AND ECONOMIC GROWTH

By building a sustainable business with a growth strategy, we contribute to economic growth. We are a responsible employer and offer attractive work terms and conditions and although we currently have only female employees, we do not discriminate and believe in treating all people equally.

GOAL 11: SUSTAINABLE CITIES AND COMMUNITIES

We are specialists in government, NGO and NFP communications. Our clients include policy-makers, regulators, charities, innovators, activists, social businesses and people who produce commercially sustainable products and services. The common denominator is that they are contributing to the development of livable communities where people can lead happier, healthier and more fulfilling lives in ways that are kind to our planet.

GOAL 12: RESPONSIBLE CONSUMPTION AND PRODUCTION

We have revised our sustainability strategy as an organisation. Our two key objectives are:

Achieving a zero waste office by the middle of 2019
Ensuring all our suppliers adhere to our sustainability requirements.

GOAL 13: CLIMATE ACTION

By working on our own sustainability plan as a business we are taking climate action in the ways we can. There is always more we can do and it’s easy to slide, but we commit to achieving the best outcomes and continually reviewing how we can do better.

GOAL 14: LIFE UNDER WATER

We can’t impact this directly, other than through the work of our client organisations, but we are financial supporters of charities that do.

GOAL 17: PARTNERSHIP

We partner with organisations where we can work together to build a better world. We are expert at engaging people and getting the message so that our clients’ brands achieve maximum impact for the greater good.

We have skills that can help our partners embed SDG thinking into their campaigns and communications.
We belong to groups like SBN where collectively we can achieve more.
We partner with GLOBAL social enterprises like Little Sun (see below) committed to change based on SDG principles.
We donate strategically to organisations like One Per Cent Collective and World Wide Fund for Nature to help others do what we can’t.

THE LITTLE SUN PROJECT

AN INSPIRATIONAL EXAMPLE OF DESIGNING FOR GOOD

Created by artist Olafur Eliasson and engineer Frederik Ottesen, Little Sun was launched at London’s Tate Modern in 2012. It is based on the founders’ belief in the power of sustainable light and energy to transform lives, especially lives of the more than a billion of us who live off-grid without access to electricity.

What started as a humble idea to create a small, portable solar lamp for people without electricity in Ethiopia is now a global project that has changed over a million lives through the incredible power of the sun. Light allows people to work, study, cook and socialise after nightfall. When light is easily available, people have safer and healthier lives with more opportunities.

Little Sun strengthens communities from the inside by creating local jobs and generating local profits through local partners. For every Little Sun product sold in an area with electricity, a partner or entrepreneur sells another in their part of the world at a fair, locally affordable price.

A work of art that works in life

Little Sun is a practical, portable solar LED lamp and a global social business that is spreading clean, affordable light in off-grid areas to people worldwide living without electricity. Many of these people have to use kerosene lanterns for light but they are toxic, unsafe and cause significant health problems. Using Little Sun instead means they can enjoy safe light at night. With Little Sun businesses can remain open, families can cook and share a meal together and children can study. And because sunlight is free, Little Sun saves off-grid users 90% over 2 years compared to buying kerosene.

Impact of Little Sun (at 31 December 2016)

508,148 lamps sold worldwide
1,224,850 lives changed off-grid
600+ African entrepreneurs joined
99,995 tonnes less Co2
$55,137,283 saved on energy expenses in off-grid households

Find out more

How you can help

Buy a Little Sun lamp and give light to someone who needs it. You’ll find there are many uses for yours — take it to the beach or to festivals, use it for camping and hiking or to brighten your home, garden or balcony. They’re perfect to BBQ by or in emergencies to light your way. Kids love them! They also make very thoughtful corporate gifts. Most of all, let your friends and family know about Little Sun so they can give a little light too.

Cost per Little Sun Lamp: NZ$35
Postage and packing New Zealand: NZ$5

For larger quantities or postage rates outside New Zealand email us.

BUY NOW

Moxie and Little Sun

Moxie is proud to be the NZ partner for Little Sun because we know that selling Little Sun lamps here helps light up dark places in Africa. Moxie shares Little Sun’s vision for a future in which the number of people without access to clean, sustainable energy will drop to zero. Like Little Sun, we believe passionately in aligning with the UN’s Sustainable Development Goals for improved health and education opportunities, gender equality and environmental sustainability.

Impact of our involvement

Our awareness-raising activities have included taking Little Sun to the Wellington Lux Festivals in 2015 and 2017, staging a flash mob, a pop-up exhibition and a night bike ride around the Wellington waterfront led by then Mayor, Celia Wade-Brown. We also created a Little Sun entry in the Cystic Fibrosis Christmas Tree Festival. In addition to helping us sell more than 1,000 Little Sun lamps in NZ, we’re delighted that our involvement has enabled:

A distributor selling Little Suns in the Solomon Islands in our own Pacific backyard
A distributor selling Little Suns in Swaziland
Lights for an off-grid school in Myanmar to help with after dark homework

GIVE YOUR BRAND THE POWER OF POPEYE! CALL +64 4 802 4033 OR EMAIL GET@MOXIE.CO.NZ