OUR GOOD SIDE

KIA KAHA NZ … WE'RE DOING IT.

To create our new Home Page image, Home Work, Moxie's Design Director, Katie Williams, joined forces with Totaea Rendell to visualise their reaction to this unique Covid19 time and offer a statement of solidarity for all those who have, and continue to, set up shop every day on their dining table, kitchen bench top or, if they're lucky, dedicated home office.

We love Totaea’s work with its bold, clean lines and contemporary, thoughtful and, at times, humourous conceptual thinking. His range of art prints and screen-printed clothing is truly impressive.

Together, Totaea and Katie combined the koru with typography to express the desire for a better future while many of us continue our Home Work. The koru is an age-old symbol for new life, renewal and growth. It also represents peace and tranquillity, and is often used to represent the strength and purity of loving relationships within a family. The double koru represents growing together, something that is of vital importance in difficult times.

Kindness and community support are the best foundations for recovery and growth we can think of. Please feel free to Download and Share this image if it strikes a chord with you.

HOW WE ROLL

Moxie is for good. We’re for high standards, ethical behaviour, respect, courtesy and good times. We’re fired up by contributing to the greater good so our world can become a kinder, fairer place and one that is sustainable now and for future generations.

So how does one tiny creative agency in a small country at the bottom of the world make a difference? Because we have to. The time is now, and we have skills, commitment and belief that we can be part of the solution. As Anita Roddick famously said, “If you think you’re too small to have an impact, you’ve never been in bed with a mosquito!”

We work with like-minded others
We use our skills as visual communicators to help get key messages to the right audiences
We partner with other organisations that are making a difference
We take action where we can and how we can (practical hands-on, in kind, financial support and sponsorships, pro-bono)
We are working on our alignment with the Sustainable Development Goals and our overall on-going business sustainability.

WHAT WE BELIEVE

Designing for good is personal

Good design feels intimate and personal. For us, influence is created without frenetic trumpeting of marketing slogans but by building respect and trust through clever, appropriate, edited-and-curated experiences. High calibre communications are built one quiet, high-quality step at a time. They work because they’re real. Being real, they catch the eye. People nod in agreement.

We intuitively know whether a politician is spinning us or talking from the heart. It’s the same with friends, strangers and business colleagues. Exactly the same with design.

Designing for good is emotive

People make choices every second of the day. Are they always strictly rational? Or, are they strongly influenced by our sub-conscious minds, tribal loyalties and basic instincts? We form relationships with organisations and brands that take us seriously as living, breathing people, share our values and want to be part of our journey.

This response may not be logical or rational, but it is real. It’s emotional, personal and meaningful at a human level.

As culture shifts, what is valued and where we find meaning shifts. The rules of engagement are changing.

UN’S SUSTAINABLE DEVELOPMENT GOALS

This is quite challenging for a small service provider. There are 17 Sustainable Development Goals (SDGs) after all! In our SDG thinking, we have been careful to evaluate how action towards one goal affects any of the others so that our good intentions don’t inadvertently have a negative impact in another area.

We were proud to have been a sponsor of the 2019 SDG Summit in Auckland and to have contributed to The People’s Report.

GOAL 3

GOOD HEALTH AND WELLBEING

We can’t contribute to good health and wellbeing in the wider context, but we can and aspire to be a good employer who considers and promotes good health and well-being across our small team, particularly taking into account work-life balance and family needs.

GOAL 5

GENDER EQUALITY AND WOMEN'S EMPOWERMENT

As an agency with an all female management team this is a cause that is dear to our hearts. What are doing about it?

As individuals: we lead by example, we mentor, we encourage, we don’t accept injustice, we treat people equally.
As a team: we work with government agencies and policy makers, NGOs and charities with the leverage to bring about change.
As activists: we belong to organisations like the National Council of Women of NZ and we are working on our own Equal Now Campaign for 2019 to keep the spotlight on the issues after the success of the Suffrage 125 year.

GOAL 8

DECENT WORK AND ECONOMIC GROWTH

By building a sustainable business with a growth strategy, we contribute to economic growth. We are a responsible employer and offer attractive work terms and conditions and although we currently have only female employees, we do not discriminate and believe in treating all people equally.

GOAL 11

SUSTAINABLE CITIES AND COMMUNITIES

We are specialists in government, NGO and NFP communications. Our clients include policy-makers, regulators, charities, innovators, activists, social businesses and people who produce commercially sustainable products and services. The common denominator is that they are contributing to the development of livable communities where people can lead happier, healthier and more fulfilling lives in ways that are kind to our planet.

GOAL 12

RESPONSIBLE CONSUMPTION AND PRODUCTION

We have revised our sustainability strategy as an organisation. Our two key objectives are:

Working towards zero waste
Ensuring all our suppliers adhere to our sustainability requirements.

GOAL 13

CLIMATE ACTION

By working on our own sustainability plan as a business we are taking climate action in the ways we can. There is always more we can do and it’s easy to slide, but we commit to achieving the best outcomes and continually reviewing how we can do better. In 2019, we joined the Schools4Climate Strike.

GOAL 14

LIFE UNDER WATER

We can’t impact this directly, other than through the work of our client organisations, but we are financial supporters of charities that do.

GOAL 17

PARTNERSHIP

We partner with organisations where we can work together to build a better world. We are expert at engaging people and getting the message so that our clients’ brands achieve maximum impact for the greater good.

We have skills that can help our partners embed SDG thinking into their campaigns and communications.
We belong to groups like SBN where collectively we can achieve more.
We partner with GLOBAL social enterprises like Little Sun and Teaspoons of Change committed to change based on SDG principles.
We donate strategically to organisations like One Per Cent Collective and World Wide Fund for Nature to help others do what we can’t.

GIVE YOUR BRAND THE POWER OF POPEYE! CALL +64 4 802 4033 OR EMAIL GET@MOXIE.CO.NZ