We love Totaea’s work with its bold, clean lines and contemporary, thoughtful and, at times, humourous conceptual thinking. His range of art prints and screen-printed clothing is truly impressive.
Together, Totaea and Katie combined the koru with typography to express the desire for a better future while many of us continue our Home Work. The koru is an age-old symbol for new life, renewal and growth. It also represents peace and tranquillity, and is often used to represent the strength and purity of loving relationships within a family. The double koru represents growing together, something that is of vital importance in difficult times.
Kindness and community support are the best foundations for recovery and growth we can think of. Please feel free to Download and Share this image if it strikes a chord with you.
So how does one tiny creative agency in a small country at the bottom of the world make a difference? Because we have to. The time is now, and we have skills, commitment and belief that we can be part of the solution. As Anita Roddick famously said, “If you think you’re too small to have an impact, you’ve never been in bed with a mosquito!”
Good design feels intimate and personal. For us, influence is created without frenetic trumpeting of marketing slogans but by building respect and trust through clever, appropriate, edited-and-curated experiences. High calibre communications are built one quiet, high-quality step at a time. They work because they’re real. Being real, they catch the eye. People nod in agreement.
We intuitively know whether a politician is spinning us or talking from the heart. It’s the same with friends, strangers and business colleagues. Exactly the same with design.
People make choices every second of the day. Are they always strictly rational? Or, are they strongly influenced by our sub-conscious minds, tribal loyalties and basic instincts? We form relationships with organisations and brands that take us seriously as living, breathing people, share our values and want to be part of our journey.
This response may not be logical or rational, but it is real. It’s emotional, personal and meaningful at a human level.
This is quite challenging for a small service provider. There are 17 Sustainable Development Goals (SDGs) after all! In our SDG thinking, we have been careful to evaluate how action towards one goal affects any of the others so that our good intentions don’t inadvertently have a negative impact in another area.
We were proud to have been a sponsor of the 2019 SDG Summit in Auckland and to have contributed to The People’s Report.
We can’t contribute to good health and wellbeing in the wider context, but we can and aspire to be a good employer who considers and promotes good health and well-being across our small team, particularly taking into account work-life balance and family needs.
As an agency with an all female management team this is a cause that is dear to our hearts. What are doing about it?
By building a sustainable business with a growth strategy, we contribute to economic growth. We are a responsible employer and offer attractive work terms and conditions and although we currently have only female employees, we do not discriminate and believe in treating all people equally.
We are specialists in government, NGO and NFP communications. Our clients include policy-makers, regulators, charities, innovators, activists, social businesses and people who produce commercially sustainable products and services. The common denominator is that they are contributing to the development of livable communities where people can lead happier, healthier and more fulfilling lives in ways that are kind to our planet.
We have revised our sustainability strategy as an organisation. Our two key objectives are:
By working on our own sustainability plan as a business we are taking climate action in the ways we can. There is always more we can do and it’s easy to slide, but we commit to achieving the best outcomes and continually reviewing how we can do better. In 2019, we joined the Schools4Climate Strike.
We can’t impact this directly, other than through the work of our client organisations, but we are financial supporters of charities that do.
We partner with organisations where we can work together to build a better world. We are expert at engaging people and getting the message so that our clients’ brands achieve maximum impact for the greater good.