Ministry of Transport – 25 years of travel 

A milestone document compiling 25 years of travelling trends, the 25 Years of NZ Travel report captures a large body of work undertaken by the MoT and signals a shift in their postioning. Moxie developed a visual language for the report and included story telling elements via personas, infographics and graphs. We also translated these into data points the MoT team used on their newly established Twitter campaign.