Institute of Directors (IoD)

Moxie worked with the Institue of Directors in New Zealand (IoD) to design and develop a new visual identity, building on existing brand research that the organisation had commissioned. The work included creating a logo that would be more in keeping with the brand positioning as well as contributing to the development of the brand story, tone of voice and the initial elements of the visual identity. Key to this was helping IoD think about how they should approach their new identity, working through a number of different design territories.


“We loved all three final concepts you came up with — they were thoughtful, interesting and presented in a way that helped our Council and leadership team move forward. I hope that you feel proud to have been part of what is a really important transition for the IoD.”


Sophi Rose

General Manager, Brand, Marketing and Communications