In their mission to show not tell, EA realised they had a limited suite of visual material available. With more visuals being used on social media and other channels the team felt they needed a different approach. The resulting EA World showcases EA’s organisational objectives — competition, reliability and efficiency — surrounded by images conveying the electricity value chain across generation, distribution and use. We designed it to be used in a wide range of corporate communications.
All the individual elements have been separated out and stored in an asset library for use by EA’s team in documents, presentations and on social media channels. Moxie created use cases and guidelines as well as social media templates for the team to use so that there will be brand consistency as these assets are increasingly used in the different communications contexts.
Early use of these visual assets in social media posts has achieved significantly higher engagement than standard posts.