The Big Listen – Campaigns and Engagement 

The Big Listen was a month-long nationwide campaign to celebrate community access radio across New Zealand and the people and communities it serves. Supported by NZ On Air, the campain needed a theme with a ‘feel good buzz’ and a visual identity that could be rolled out ‘on the smell of an oily rag’. Using “put your ears on for The Big Listen” as the call to action, we created stylised ears in many colours that participating radio stations could get cheaply printed and wear or display as well as posters templates that they could tailor for individual events throughout the month. The #accessallears radio programme that accompanied and supported the campaign provided news and updates about the campaing and how people could get involved.