The Electricity Authority wished to refresh their visual identity. The brief was to evolve the current brand to be more future-focussed and highlight their strategic areas of competition, reliability and efficiency. We introduced a new font suite, visual elements and a contemporary look and feel. The fresh look has been rolled out across publications, brand assets, social channels and their website. It was also incorporated into a series of public education animations.
Part of this update included creating a graphic resource, the EA World. The EA World is an illustration comprised of a library of assets to be used across marketing materials and social media.
Note: to see more about the EA World and the Animations check out the portfolio pieces on Our Work page.