Celcius Coffee – A Capital Blend
Moxie worked with Celcius to help them better understand New Zealand’s sustainability market opportunities, identify and prioritise customer groups, and tailor the customer experiences they offer them.
We then worked with them in the development of unique packaging for their award winning certified organic and Fairtrade blends going into supermarkets and specialty stores. The packaging solution is a first in the New Zealand coffee market with all components being recyclable, compostable and biodegradable.
Celcius are now experiencing considerable growth in demand from retailers and are getting great feedback from customers who are pleased to purchase from a company with similar values, and that enables them to make everyday purchasing decisions with less impact on our planet.