Plunket – Being superheroes

Plunket is New Zealand’s largest provider of support services for the development, health and well being of children under the age of five. Moxie has been working with Plunket for the last few years, offering brand advice as well as helping with a wide variety of marketing and communication materials including the Annual Appeal.

We introduced a new theme of superheros and ‘Being a super hero’ for under fives. This was chosen to represent fun, energy and excitement and encourage people of all ages to get involved and be superheroes. The campaign had national coverage from TV, posters, Adshel posters, ANZ branches, ATMS, collector buckets, stickers, ID tags, collection envelopes, through to temporary tattoos for people who donated.