Asthma – A breath of fresh air

The Asthma Foundation wanted to refresh their brand to develop a more cohesive image across the country due to increasing competition in the charity marketplace. With the aim to increase professionalism and create an identity that would be easy for affiliate societies to adopt over time. Moxie ran workshops with affiliates and the foundation to help inform the brand frameworks, focus tested new name and strapline recommendations and created an identity system designed to invite different types of usage over time for the affiliates.